Small Fidelity Services
Toronto · Founded 2022 · Rahul Sharma, President
§00

Marketing Engineer.
Growth Catalyst.
AI Native.

Rahul Sharma — Executive Leader across marketing, ecommerce, product, and operations. President, Small Fidelity Services Limited.

“I connect ideas and people to deliver value.”

30
Years marketing
25
Years digital leadership
8
Years ecommerce

Sectors Retail · Ecommerce · Telecommunications · Media · Technology · Consumer Packaged Goods

Where the work has happened Rogers·Microsoft·Xbox Canada·P&G·Shaw·Freeplay Energy·Chatr·Webhelp·The Bay·Bell Canada·Campbell’s

Book a working session
§01

How to engage.

Advisory

C-suite Revenue Advisory for Ecommerce

Board-room level input for ecommerce brands between $50M and $500M. The room where the revenue decisions actually get made — pricing, retention architecture, category strategy, AI-native operating model.

Interim leadership

Fractional CMO

Senior marketing leadership at 1–3 days a week. For brands between full-time hires, between eras, or building the marketing organization for the first time.

Board

Board & Advisory

Monthly cadence. Called on for the decisions that don’t fit in a job description. Board seat where fit exists.

§02

Retail is the spine.

30 years, working outward from the shelf. What retail looks like today is the point — the earlier work is why I read the current moment the way I do.

Retail, now

Growth Automated The Shopify workstream at SFS. Toronto Shopify revenue growth agency — Klaviyo Master Silver Partner, Shopify Partner. customer-base growth in 24 months for the primary client. 13.44% conversion record. 41% customer-service automation. growthautomated.ai.

Rogers — 2011 to 2021

Rogers & Chatr One of the top-5 retailers in Canada — corporate stores, franchise, national retail, e‑commerce, third‑party dealers. Ten years, four director roles: wireless marketing (Rogers brand), VOD, residential product experience, dev & readiness. 1.3M+ wireless customers acquired across Rogers and Chatr. Chatr profitable ahead of schedule, $30M+ EBITDA by year 3. $50M+ structural cost reduction on the ops side.

Earlier — where the frame came from

Freeplay Energy (VP North America) — specialty retail account by account: MEC, REI, LL Bean, Eddie Bauer, Coast Mountain. Shaw On Demand (VP) — the most profitable VOD launch of its kind in Canada. Xbox Canada (Microsoft, Platform Manager) — 70% of Xbox Canada revenue sold through Best Buy, EB Games, Walmart, Costco. And underneath all of it, the training that set the frame: P&G as Assistant Brand Manager, Detergents — where P&G was about selling to banners that retailed, and the first assignment was always a store-check summary.

The surface keeps changing — grocery aisle, big-box, telco channel, Shopify, AI. The mechanics don’t.

§03

Track record, by what it moved.

Revenue growth

  • growth in 24 months for primary Shopify clientSmall Fidelity Services
  • 16× VOD growth in 16 months; $17.4M pre-tax profits — 80% better than next major Canadian cable coShaw
  • 1M+ wireless customers acquired; grew Family Plan mix 11% → 29%Rogers Wireless
  • $30M+ EBITDA by year 3, profitable ahead of scheduleChatr
  • 2% → 7% brand share; sales +6%, margin loss → +23%Freeplay Energy
  • Best-in-world Xbox platform share Q3; first Western market to tie Sony post-holidayMicrosoft Xbox

Cost & margin

  • $50M+ structural sustainable cost reduction (install & service)Rogers Dev & Readiness
  • $20M+ structural savings from digital-first self-serveRogers
  • +30% margin improvement, Sportsnet PPV, doubled revenue in year 1Rogers VOD
  • 50% reduction in CPE CAPEX subsidy per unitShaw

Customer experience

  • Cable self-installation program — business implementation leadRogers
  • MyWiFi customer app for in-home WiFi managementRogers
  • Xbox Live integration with Xbox.ca — highest platform engagement in the worldMicrosoft
  • 13.44% conversion rate record; 41% customer service automationSmall Fidelity Services
  • Best-in-company Employee Engagement across all attributesRogers Dev & Readiness

Category launches

  • Shaw On Demand — most profitable Canadian launch, one of NA’s most profitable VOD businessesShaw
  • Xbox.ca and Xbox Live — built and launched from ground upMicrosoft
  • Anyplace TV — built and launchedRogers
  • Sportsnet PPV — new sports event serviceRogers
  • bCentral — 80% of platform revenue; subscription target beat by 127%Microsoft
  • Ignite TV merchandising framework and content calendarRogers
§04

Awards.

Rogers Communications — 2011 to 2021

Rogers Team of the Year Seven wins across a decade: 2021 Early Lifecycle Tiger Team (contact reduction) · 2021 Fixed Wireless Access, Ontario · 2020 Enhanced Self Install, Business Excellence · 2018 Rogers Anyplace TV (project team) · 2017 Video Service Experience · 2017 Residential Self Install · 2015 Shomi.
Rogers Connected Team Award BYOD / Hand Me Down program — iPhone.

Industry — 2009

CES Innovation Honoree Consumer Electronics Association — Design & Sustainable Technology category.

Microsoft & Xbox — 2001 to 2004

Home & Entertainment Subsidiary of the Year Two consecutive years — 2002 and 2003.
Microsoft “Ship It” Award Work on the xbox.com launch.
Microsoft Best Practices Xbox Canada console / platform premium bundling; Xbox advertising, global.
Xbox “Tic Tac Toe” TV ad Cannes International Advertising Awards — Nominee. London Awards — Finalist.

Procter & Gamble — 1996 to 1999

P&G Renegade Award Two-time winner — P&G’s award for marketers who demonstrate out-of-the-box thinking.
P&G Global Marketing Awards Finalist — “Breakthrough Creative.”
Canadian Direct Marketing Awards Certificate — Cheer direct mail (P&G).
§05

The University of Saskatchewan.

Runs through my family. My father, Professor Satya P. Sharma, taught Cultural Anthropology there for 44 years. My mother, Manjari Sharma, was a sculptor whose work sits on the campus. I spent five years there as a student. I now teach there as faculty.

In memory of my parents

Manjari Sharma Memorial Award in Sculpture

Established November 24, 2009. College of Arts & Science. Awarded to undergraduate students in their third or fourth year of the Bachelor of Fine Arts program, specialization in sculpture.

Satya P. Sharma Memorial Award

Established May 24, 2023. College of Arts & Science. Supports a graduate student in the Anthropology MA program. In memory of Professor Satya P. Sharma who retired in 2014 after 44 years of research and teaching in Cultural Anthropology.

Also serving

Vice President, Board of Directors

Hari Sharma Foundation.

§06

Small Fidelity Services is a workbench.

Four active workstreams — the advisory practice in §01 is one of the outputs, not the whole shop.

AI Search

Pragmatic AEO

Answer Engine Optimization practice for the AI-search era — making brands show up when ChatGPT, Perplexity, and Gemini answer. Client pilots to date have earned 5-star Trustpilot reviews.

Ecommerce

Growth Automated

Toronto Shopify revenue growth agency. Klaviyo Master Silver, Shopify Partner. Email, SMS, CRO, retention. growthautomated.ai.

Digital Health

Vessel

iOS app on Apple Health APIs. Medication and supplement compliance. First-principles design for accessibility — an in-market test of outcome-oriented digital health.

AI Agents

Custom Agent Suite

Ten utility applications governed by custom agents — Chief of Staff, Shopper, Support. A working test bed for scaled-agile, AI-native operations.

§07

Connect.